About Content Seriously

Behind Content Seriously is me, Rahel Anne Bailie. As a seasoned practitioner in the content strategy space, I help companies develop content strategies with two goals in mind: unlock business value from their information assets and improve operational efficiencies. Given the increasing complexities of developing, producing, and delivering content - particularly in a GenAI environment - we need to think about content in terms of production ecosystems.

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Produce effective content through more efficient content operations

To achieve your business goals, you need to balance editorial excellence with operational efficiency. You want to move to omnichannel delivery? Personalisation? Incorporate AI into your production process? Scale your content production to keep pace with product development? Manage risk? A solid foundation – strong operating model – is the power behind information enablement.

Taking content seriously

Content has gone from a static state to kinetic delivery, from a cost centre to a value stream, from a requirement on a checklist to the knowledge that keeps organisations running. My goal on this site is to talk about the aspects of content that matter, to bring the hidden into the light, and to encourage collaboration among the various subcultures of content practitioners and between disciplines that affect how well content can perform.

Knowing how to diagnose content problems — and how to fix them

I develop content ecosystems for information enablement. Using established methodologies, I put design content solutions that work. I help organisations to:

Scale up content operations for growth.
Reduce production cycles to shorten time to market.
Increase the effectiveness of the content value chain.
Manage risk associated with compliance and regulations.
Improve brand loyalty with better content.
Extend reach into new markets with global content.
Adopt more efficient ways of working.

Expert content consulting

Management consultants from other agencies claim to understand content production. They may understand systems but very quickly reveal that they haven’t worked with high-efficiency content production. It takes specialist knowledge of content, from the inside out, to make a real ROI difference.

Focusing on strategy and operations

Most agencies focus on “the last mile” of the supply chain, the CMS. I help you streamline content operations further upstream for more efficient content production. I also partner with specialists with expertise in areas of particular importance on client projects. Ultimately, that leads to more effective content delivery to multiple audiences, on multiple platforms and devices, and scale for multiple markets.

Content strategy

Discovery, gap analysis, and recommendations to assess content deficits, and development of a roadmap to address the blockers preventing an organisation from reaching its goals.

Content operations

Designing an operational model to optimise content production, specific to the range of content being produced, and support for technical implementation, training, and change management.

Information operations

Information is more than data, and text-based or multimedia content; it’s a mix of all of those. Each format has a unique operating model, yet must be integrated for effective delivery.

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